top of page

Creative Director | Visual Storytelling & Digital Experiences

fred-lasenna.png

I’m a creative leader working at the intersection of brand, storytelling, and digital experience.

 

My career has taken me from advertising and creative direction to financial journalism, digital media, and product design. I’ve built teams, shaped brands, launched new products, and created experiences across editorial, marketing, subscription, and consumer platforms.

I bring strong visual judgment, a deep understanding of digital products, and a belief that great design should make ideas clearer, stories more compelling, and experiences more meaningful.

work

Let's work together!

bottom of page