top of page

UX Product Design Leader and Creative Director

fred-lasenna.png

I'm an award-winning UX and product design leader with 15+ years of experience driving innovation across e-commerce, media, retail, and emerging technologies. I specialize in leading cross-functional teams to craft scalable, customer-first digital experiences that generate business impact.

As a collaborative storyteller and systems thinker, I bring a strategic lens to solving complex UX challenges, balancing user needs with business goals. Below are recent examples of high-impact projects I've led.

work

Let's work together!

bottom of page