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UX Product Design Leader and Creative Director

fred-lasenna.png

UX Design Director with 20+ years of experience leading product design across media, retail, and higher education. Proven track record building high-performing teams, modernizing design systems, and delivering accessible, AI-informed digital platforms at scale.

As a collaborative storyteller and systems thinker, I bring a strategic lens to solving complex UX challenges. I am known for partnering closely with product, engineering, and executive leadership to translate complex business and user needs into clear, human-centered experiences. Below are recent examples of high-impact projects I've led.

work

Let's work together!

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